Advertising creative brief

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advertising creative brief is a tool to increase sales. Is it really?

Why do you need advertising creative brief?

The main purpose of advertising is to attract new customers, return old ones or strengthen ties with current ones. There is also social advertising, political advertising and image advertising. advertising creative brief can pursue all these goals.

How does advertising creative brief affect us?

Note both the positive and negative effects of :

Positive impact of advertising:
◆ shows us new,
◆ tells us about the beneficial properties,
◆ makes you participate in cultivation,
◆ stimulates labor activity, you earn – you buy,
◆ makes you want to buy and drives the economy,
◆ generates a need for a better standard of living,

The negative impact of advertising:
◆ affects the subconscious – zombies,
◆ sometimes causes negative emotions,
◆ annoying,
◆ promotes unhealthy things,
◆ sometimes tells a lie.

Be prepared for this when you meet with advertising creative brief.